Analytics
In the Merchant Profile, you can view the main financial metrics of your store as well as their dynamics. This data can be useful for making informed business decisions. Analytics can be accessed by Owner, Administrator, Accountant, and Manager
Selecting a period
Using a calendar at the top of the page, you can set a specific period. You may select the dates manually or use the popular options in the switch on the left.
If you'd like to compare the results for the selected period with previous metrics, select the comparison period:
- same previous period,
- same period last year.
Examples of comparison periods: if you check analytics for the last 7 days, for example from Monday October 1 to Friday October 7, 2024, then the same previous period will be the prior week from Monday to Friday, and the same period last year will be the period from October 1 to October 7, 2023.
If you check analytics on your phone, you can select the current and comparison periods by tapping the gear icon on the top right.
Payment analytics
Here you can explore information on payments from your customers. To do this, select the period you need and information on your profit, the number of accepted payments and other indicators, check the results of your store over time, and compare metrics with each other.
Some features described here may not be available in your Merchant Profile as we are still testing them.
Key metrics overview
Your store's key metrics are displayed in the cards:
- Profit: total amount of successful payments (excluding commission) for the selected period
- Average receipt: amount that is calculated by dividing the profit by the number of payments
- Commission amount: total amount of YooMoney's commissions from all payments
- Refund amount: total amount of full and partial refunds
- Number of payments: number of payments accepted via YooMoney
The card also shows the metric's trend relative to the comparison period (if the comparison period is not specified, the trend is created relative to the same previous period).
Click on the card with the metric's name to view its dynamics on the chart.
Chart display settings
When you set a comparison period, you'll see two charts for each metric:
- solid line (current period),
- broken line (comparison period).
Depending on the duration of the selected period, you can configure detalization using the switch above the chart:
- by day,
- by week,
- by month.
You can compare charts of two metrics with each other to explore, for example, how profit relates to the refund amount or the average receipt. To do this, select the comparison chart using the switch to the right above the chart.
Payment details
The charts with payment details are the top 5 rankings for the following metrics:
- Payment statuses: number of payments accepted in different statuses and their amount, from the largest to the smallest
- Payment methods: ranking of payment methods by amount or number of payments
- Payment systems: ranking of payment systems by amount or number of payments
- Payer's banks: ranking of banks by amount or number of payments
- Bank card errors: number of payments that were declined due to different card errors and their amount, from the largest to the smallest
Settings for displaying payment details
Rankings can be displayed by the total amount of payments with the specified metrics or by their number. You can view the ranking by amount or by number using the switch in the upper right corner of each chart.
If a comparison period is selected, gray bars will appear in the charts: these are the metric results during the comparison period. To see detailed figures for the current and comparison periods, move the cursor over the required column in the chart.
Invoice analytics
If your store works with invoices, Owner, Administrator, Accountant, and Manager have access to invoice analytics. To view it, go to the Invoices tab under Analytics.
In the key metrics chart, you'll see the financial results of invoices issued by the store:
- Paid invoices: money from paid invoices (for multiple invoices, only first payments are counted)
- Average receipt
- Issued invoices: total amount invoiced by the store for the selected period
- Unpaid invoices: total amount of invoices to be paid
Just like payment results, invoice metrics can be compared to each other and over time.
In the invoice details, you can find rankings for the following metrics:
- Invoice payment term
- Percentage of paid invoices
- By employee
Use the switch in the upper right corner of the chart to view details of specific invoice types.